Alfa Romeo

Since its founding in Milan, Italy, in 1910,
Alfa Romeo has pursued design that embodies innovation and passion,
along with exceptional driving performance born from its racing heritage.

Numerous triumphs, including winning the 1925 World Championship
and becoming the inaugural F1 champion in 1950, speak to its sporty spirit.

With the introduction of the compact model "JUNIOR" in 2025,
it offers a more accessible way to experience the brand's essence,
catering to a new generation and a diverse range of lifestyles.
Driven by passion and innovation, with a style that seamlessly fuses sportiness
and elegance, Alfa Romeo continues to deliver
soul-stirring driving experiences.

See below for applicable showrooms and dates.
The contents and period of this program are subject to change without notice.

locate the participating showrooms

Click below to locate a showroom in your area.